Understanding Local SEO
Local SEO should really start on the website and on each and every page of the site.
How?
Well here are a few basic tips below that you can follow.When planning
your website layout and researching the topics or subject that will
bring in traffic. The content that will be in every page must be
thought-out well, too.
If you already know what keywords to
target, then write your content so it is engaging and interesting to
your visitors – so they come back often or spread the news about your
site.
It is extremely important that a small business owner who
wants to rank his/her internet presence well, be aware of the importance
of on-page optimization as a first step for a Local SEO.
1)
Research the keywords or keyphrases to use in every web page thoroughly.
This part of search engine optimization is probably the most neglected
by many new people that build a website. Keyword research is the be all
of SEO. It’s not just high traffic keywords that you should use in your
content but – keywords that will make a customer buy from your offers.
2)
After keyword research, web design layout is the next best thing to
tweak. Plan to layout your site so that it will be easy for human
visitors to click on your most engaging contents. Add a sitemap that is
usable both to robots and people.
3) Use your keywords in every
page of your site. Put them in the title tag, description tag, h1, h2
and h3 tags so that the search engine will know what your page is about.
Keyword is the key to that – and use different sets of keywords for
every page. Avoid using the same description on the same page of your
site.
4) Interlink your pages. Put internal links in every page
of your site, with at least one link going back to the main page for the
keyword/s you’re targeting. The engines look at this as more content
for your site which it count as backlinks as well.
5) Write
unique content for each and every page of your site with keywords
included in the title and in the content of the page. Keyword density in
the content is another factor to consider when writing your content but
don’t overdo it. The search engines consider keyword stuffing as spam
and penalizes sites with such content. Keep the keyword density to no
more than 3%.
So, there it is. Five on-page optimization tips for
a do-it-yourself SEO for the small business owner. If you can apply
those in page after page of your website, you have done a significant
step in optimizing your site for the search engines.
You are now
ready to perform the remaining 80% of Local SEO which is promoting your
site and gathering incoming links – whether it is one way links, three
way links or even reciprocal linking – which will be our topic in the
future posts.
Local SEO